"Fridge"  — pilot episode of TV animation show by RWS studio. Studio created script of the pilot episode and hired us to develop visual style and world of the show.

First main reference from the client was "Adventure Time", and the first version of the project's bible was built around it.

Participants:

Dmitry Nekrasov — concept-artist, director,

Roman Safarov — concept-artist, director,

"Argus" studio— production,

RWS studio— client.

Characters

Good guy Mayonnaise.

Fly the Magician.

Evil ice-ream has two forms — a weak one as a stick, and powerfull one, bumping into his chocalate body.

Evil ice-cream stick can take control over other food, bumping into them.

Root-crops bandits.

Emotions and poses.

Locations

Different food houses.

Landscape draft.

Freezer land.

Freezer entrance.

Storyboards.

On this step client decided to change the way of pre-production, choosing new main reference and visual style — something like old Simpsons seasons with hand-drawn line, local simple colors and more traditional characters.

Characters

Locations

Overview of the city.

Pilot episode opening.

Storyboards.

Creation process

Drafts prepared for vector outline.

Various hats examples.

Characters variations.