Animated advertisment production

"Play-Doh" — is a popular brand of modeling clay used for children's arts and crafts activities. Play-Doh comes in a range of colors and is a versatile material for creative play and learning.

I created a one-minute music advertisement for TV streaming, stylized as a clay stop-motion animation. The song was provided by the client.

Play-Doh mascot character was modeled, shaded and rigged from scratch.


Dmitriy Nekrasov — storyboarding, animatic, supervision director

Mercator studio — animation production

Episode length — 1 min.


Ad, animatic

Ad, animation

More projects

Route of the WorldsLead director

The AbyssLead director

Super RallyLead director

ShrimpsConcept & lead directing

Blast BrigadeAnimatics


SOBEZ showreelAnimatics

Space BadmintonConcept & lead directing

Uncle StyopaAnimatics


Team MAnimatics

Characters & BGsConcept-art

FridgeConcept & art-direction

Movies archiveConcept-art

Animation archiveArt-direction


Cutie CubiesAnimatics

© Dmitriy Nekrasov, 2008—2023
email me: